{"id":1626,"date":"2024-11-28T16:07:48","date_gmt":"2024-11-28T15:07:48","guid":{"rendered":"https:\/\/vyvijacepary.sk\/soubory-cookie\/"},"modified":"2026-10-31T10:19:31","modified_gmt":"2026-10-31T09:19:31","slug":"soubory-cookie","status":"publish","type":"page","link":"https:\/\/vyvijacepary.sk\/cs\/soubory-cookie\/","title":{"rendered":"Soubory cookie"},"content":{"rendered":"[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#001d3a&#8220; animated_gradient_bg=&#8220;true&#8220; animated_gradient_bg_color_1=&#8220;#000000&#8243; animated_gradient_bg_color_2=&#8220;#2c3c51&#8243; animated_gradient_bg_speed=&#8220;1300&#8243; animated_gradient_bg_blending_mode=&#8220;organic&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;11%&#8220; bottom_padding=&#8220;8%&#8220; 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content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;SOUBORY COOKIES&#8220; text_direction=&#8220;default&#8220;][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;45vh&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text text_direction=&#8220;default&#8220;]Pro zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f za \u00fa\u010delem pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie plat\u00ed obecn\u00e9 informace o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f uveden\u00e9 v\u00fd\u0161e a d\u00e1le:<\/p>\n<p>1. \u00da\u010dely zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f: nap\u0159\u00edklad: poskytov\u00e1n\u00ed slu\u017eeb, personalizace reklam, anal\u00fdza n\u00e1v\u0161t\u011bvnosti, Google Analytics (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko). Soubory cookie jsou mal\u00e9 mno\u017estv\u00ed dat, kter\u00e9 servery odes\u00edlaj\u00ed prohl\u00ed\u017ee\u010di. Ten je ulo\u017e\u00ed do po\u010d\u00edta\u010de u\u017eivatele. P\u0159i ka\u017ed\u00e9 dal\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b str\u00e1nek pak prohl\u00ed\u017ee\u010d tato data odes\u00edl\u00e1 zp\u011bt na server.<\/p>\n<p>2. Pr\u00e1vn\u00ed z\u00e1klad pro zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f: \u010dl\u00e1nek 6 odst. 1 p\u00edsm. a) GDPR \u2013 dot\u010den\u00e1 osoba ud\u011blila souhlas se zpracov\u00e1n\u00edm sv\u00fdch osobn\u00edch \u00fadaj\u016f pro jeden nebo v\u00edce konkr\u00e9tn\u00edch \u00fa\u010del\u016f<\/p>\n<p>3. Doba uchov\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f \u2013 Soubory cookie pou\u017e\u00edvan\u00e9 na na\u0161ich str\u00e1nk\u00e1ch lze z hlediska jejich trvanlivosti rozd\u011blit do dvou z\u00e1kladn\u00edch typ\u016f. Kr\u00e1tkodob\u00e9 tzv. \u201esession cookies\u201c, kter\u00e9 jsou pouze do\u010dasn\u00e9 a z\u016fst\u00e1vaj\u00ed ulo\u017eeny ve va\u0161em prohl\u00ed\u017ee\u010di pouze do t\u00e9 doby, ne\u017e prohl\u00ed\u017ee\u010d zav\u0159ete, a dlouhodob\u00e9 tzv. \u201etrval\u00e9 soubory cookie\u201c, kter\u00e9 z\u016fst\u00e1vaj\u00ed ulo\u017eeny ve va\u0161em za\u0159\u00edzen\u00ed po del\u0161\u00ed dobu nebo do doby, ne\u017e je ru\u010dn\u011b odstran\u00edte, p\u0159i\u010dem\u017e doba uchov\u00e1v\u00e1n\u00ed soubor\u016f cookie ve va\u0161em za\u0159\u00edzen\u00ed z\u00e1vis\u00ed na nastaven\u00ed samotn\u00e9ho souboru cookie a nastaven\u00ed va\u0161eho prohl\u00ed\u017ee\u010de.<\/p>\n<p>4. Poskytnut\u00ed osobn\u00edch \u00fadaj\u016f je nezbytn\u00e9 pro dosa\u017een\u00ed dan\u00e9ho \u00fa\u010delu.<\/p>\n<p>Podm\u00ednky a zp\u016fsob zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f dot\u010den\u00fdch osob. Spr\u00e1vce zpracov\u00e1v\u00e1 ve sv\u00fdch informa\u010dn\u00edch syst\u00e9mech osobn\u00ed \u00fadaje dot\u010den\u00fdch osob jak automatizovan\u00fdmi, tak neautomatizovan\u00fdmi prost\u0159edky zpracov\u00e1n\u00ed. Spr\u00e1vce nezve\u0159ej\u0148uje zpracov\u00e1van\u00e9 osobn\u00ed \u00fadaje, s v\u00fdjimkou p\u0159\u00edpad\u016f, kdy to vy\u017eaduje zvl\u00e1\u0161tn\u00ed pr\u00e1vn\u00ed p\u0159edpis nebo rozhodnut\u00ed soudu \u010di jin\u00e9ho st\u00e1tn\u00edho org\u00e1nu. Spr\u00e1vce nebude zpracov\u00e1vat Va\u0161e osobn\u00ed \u00fadaje bez Va\u0161eho v\u00fdslovn\u00e9ho souhlasu nebo jin\u00e9ho z\u00e1konn\u00e9ho pr\u00e1vn\u00edho z\u00e1kladu pro jin\u00fd \u00fa\u010del, ani v \u0161ir\u0161\u00edm rozsahu, ne\u017e je uvedeno v tomto sd\u011blen\u00ed a v eviden\u010dn\u00edch listech jednotliv\u00fdch informa\u010dn\u00edch syst\u00e9m\u016f spr\u00e1vce.<\/p>\n<p>Automatizovan\u00e9 individu\u00e1ln\u00ed rozhodov\u00e1n\u00ed, v\u010detn\u011b profilov\u00e1n\u00ed a soubor\u016f cookie<\/p>\n<p>Provozovatel pou\u017e\u00edv\u00e1 k monitorov\u00e1n\u00ed sv\u00fdch webov\u00fdch str\u00e1nek analytick\u00fd n\u00e1stroj, kter\u00fd vytv\u00e1\u0159\u00ed datov\u00fd \u0159et\u011bzec a sleduje, jak n\u00e1v\u0161t\u011bvn\u00edci str\u00e1nky na internetu vyu\u017e\u00edvaj\u00ed. Kdy\u017e si n\u011bkdo prohl\u00ed\u017e\u00ed str\u00e1nku, syst\u00e9m vygeneruje soubory cookie, aby zaznamenal informace souvisej\u00edc\u00ed s n\u00e1v\u0161t\u011bvou (nav\u0161t\u00edven\u00e9 str\u00e1nky, \u010das str\u00e1ven\u00fd na na\u0161ich str\u00e1nk\u00e1ch, prohl\u00ed\u017een\u00ed \u00fadaj\u016f, opu\u0161t\u011bn\u00ed str\u00e1nky atd.), ale tyto \u00fadaje nesm\u011bj\u00ed b\u00fdt spojov\u00e1ny s konkr\u00e9tn\u00ed osobou n\u00e1v\u0161t\u011bvn\u00edka. Tento n\u00e1stroj slou\u017e\u00ed ke zlep\u0161en\u00ed ergonomick\u00e9ho designu webov\u00fdch str\u00e1nek, k vytvo\u0159en\u00ed u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9ho webu a ke zlep\u0161en\u00ed online z\u00e1\u017eitku n\u00e1v\u0161t\u011bvn\u00edk\u016f. V\u011bt\u0161ina internetov\u00fdch prohl\u00ed\u017ee\u010d\u016f soubory cookie p\u0159ij\u00edm\u00e1, ale n\u00e1v\u0161t\u011bvn\u00edci maj\u00ed mo\u017enost je vymazat nebo automaticky odm\u00edtnout. Jeliko\u017e se ka\u017ed\u00fd prohl\u00ed\u017ee\u010d li\u0161\u00ed, mohou si n\u00e1v\u0161t\u011bvn\u00edci nastavit sv\u00e9 preference ohledn\u011b soubor\u016f cookie individu\u00e1ln\u011b pomoc\u00ed panelu n\u00e1stroj\u016f prohl\u00ed\u017ee\u010de. Pokud se rozhodnete soubory cookie nep\u0159ij\u00edmat, nebudete moci vyu\u017e\u00edvat n\u011bkter\u00e9 funkce na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n<h4>Typ soubor\u016f cookie \u00da\u010del Platnost soubor\u016f cookie<\/h4>\n<p><strong>Nezbytn\u011b nutn\u00e9\/z\u00e1kladn\u00ed<\/strong><\/p>\n<ul>\n<li>pro nejd\u016fle\u017eit\u011bj\u0161\u00ed funkce pot\u0159ebn\u00e9\/z\u00e1kladn\u00ed pro webov\u00e9 str\u00e1nky, kter\u00e9 umo\u017e\u0148uj\u00ed jejich spr\u00e1vn\u00e9 fungov\u00e1n\u00ed<\/li>\n<li>zapamatuje si u\u017eivatelsk\u00e9 jm\u00e9no, co\u017e v\u00e1m umo\u017en\u00ed rychl\u00e9 p\u0159ihl\u00e1\u0161en\u00ed p\u0159i p\u0159\u00ed\u0161t\u00ed n\u00e1v\u0161t\u011bv\u011b str\u00e1nky<\/li>\n<li>tyto soubory cookie o v\u00e1s neshroma\u017e\u010fuj\u00ed \u017e\u00e1dn\u00e9 informace, kter\u00e9 by mohly b\u00fdt pou\u017eity pro marketingov\u00e9 \u00fa\u010dely<\/li>\n<li>platnost 1 rok<\/li>\n<\/ul>\n<p><strong>Funk\u010dn\u00ed<\/strong><\/p>\n<ul>\n<li>slou\u017e\u00ed ke zlep\u0161en\u00ed slu\u017eeb pro u\u017eivatele a p\u0159izp\u016fsobuj\u00ed u\u017eivatelsk\u00e9 rozhran\u00ed<\/li>\n<li>podle v\u00fdb\u011bru obsahu zaznamen\u00e1vaj\u00ed informace o preferenc\u00edch<\/li>\n<li>soubory cookie si mohou zapamatovat polo\u017eky, kter\u00e9 jste vlo\u017eili do n\u00e1kupn\u00edho ko\u0161\u00edku e-shopu, nebo chyby, na kter\u00e9 jste narazili<\/li>\n<li>vymaz\u00e1ny po opu\u0161t\u011bn\u00ed webov\u00e9 str\u00e1nky<\/li>\n<\/ul>\n<p><strong>V\u00fdkonnostn\u00ed soubory cookie a soubory cookie pro c\u00edlen\u00ed \u2013 analytick\u00e9 soubory cookie<\/strong><\/p>\n<ul>\n<li>vyu\u017e\u00edvaj\u00ed se analytick\u00e9 n\u00e1stroje t\u0159et\u00edch stran (Google Analytics) ke zlep\u0161en\u00ed kvality<\/li>\n<li>analytick\u00e9 soubory cookie obsahu pro n\u00e1v\u0161t\u011bvn\u00edky webu<\/li>\n<li>Shroma\u017e\u010fuj\u00ed se statistick\u00e9 \u00fadaje, jako je po\u010det n\u00e1v\u0161t\u011bv, zobrazen\u00ed str\u00e1nek a odkaz\u016f na na\u0161em webu, a po\u010det n\u00e1v\u0161t\u011bv<\/li>\n<li>pom\u00e1haj\u00ed pochopit, jak se n\u00e1v\u0161t\u011bvn\u00edci str\u00e1nek chovaj\u00ed<\/li>\n<li>pomoc\u00ed soubor\u016f cookie se zlep\u0161uje v\u00fdkonnost webov\u00fdch str\u00e1nek<\/li>\n<li>tyto soubory cookie neshroma\u017e\u010fuj\u00ed \u017e\u00e1dn\u00e9 informace, kter\u00e9 by umo\u017enily zjistit va\u0161i toto\u017enost<\/li>\n<li>jsou anonymn\u00ed<\/li>\n<li>jsou automaticky smaz\u00e1ny po uplynut\u00ed 2 let od posledn\u00ed n\u00e1v\u0161t\u011bvy webov\u00e9 str\u00e1nky<\/li>\n<\/ul>\n<p><strong>Sd\u00edlen\u00ed na \u2013 vyu\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed<\/strong><\/p>\n<ul>\n<li>vyu\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed t\u0159et\u00edch stran, kter\u00e1 umo\u017e\u0148uj\u00ed sd\u00edlet obsah z na\u0161ich str\u00e1nek na soci\u00e1ln\u00edch m\u00e9di\u00edch,<\/li>\n<li>pomoc\u00ed tla\u010d\u00edtek \u201eTo se mi l\u00edb\u00ed\u201c a \u201eSd\u00edlet\u201c od posledn\u00ed<\/li>\n<li>jsou vy\u017eadov\u00e1ny soubory cookie pro snaz\u0161\u00ed vyu\u017e\u00edv\u00e1n\u00ed jejich slu\u017eeb<\/li>\n<li>zaznamen\u00e1vaj\u00ed \u00fadaje o va\u0161\u00ed aktivit\u011b na internetu a na webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 pou\u017e\u00edv\u00e1te<\/li>\n<li>automaticky smaz\u00e1ny po 2 letech od posledn\u00ed n\u00e1v\u0161t\u011bvy webov\u00e9 str\u00e1nky<\/li>\n<\/ul>\n<p><strong>Kvalitn\u00ed zobrazen\u00ed<\/strong><\/p>\n<ul>\n<li>vestav\u011bn\u00e9 soubory cookie, kter\u00e9 zlep\u0161uj\u00ed v\u00fdkon a zrychluj\u00ed na\u010d\u00edt\u00e1n\u00ed<\/li>\n<li>obsahu a podporuj\u00ed kompatibilitu<\/li>\n<li>vymaz\u00e1ny po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/li>\n<\/ul>\n<p><strong>Vlastn\u00edk str\u00e1nky podle dan\u00e9ho nastaven\u00ed str\u00e1nky<\/strong><\/p>\n<ul>\n<li>mohou b\u00fdt \u201e\u010dteny\u201c pouze danou webovou str\u00e1nkou (po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f str\u00e1nky, odkud p\u0159ich\u00e1zej\u00ed a kter\u00e9 \u010d\u00e1sti str\u00e1nek nav\u0161t\u00edvili)<\/li>\n<li>1 rok<\/li>\n<\/ul>\n<p>Provozovatel vyu\u017e\u00edv\u00e1 reklamn\u00ed program Google AdWords, d\u00edky kter\u00e9mu m\u00e1 mo\u017enost vytv\u00e1\u0159et online reklamy a oslovovat lidi pr\u00e1v\u011b v okam\u017eiku, kdy se zaj\u00edmaj\u00ed o produkty a slu\u017eby, kter\u00e9 provozovatel poskytuje. Funkce Remarketing nebo Similar Audiences ve slu\u017eb\u011b AdWords n\u00e1m umo\u017e\u0148uj\u00ed oslovit u\u017eivatele, kte\u0159\u00ed v minulosti nav\u0161t\u00edvili va\u0161e webov\u00e9 str\u00e1nky. Umo\u017e\u0148uj\u00ed zobrazov\u00e1n\u00ed reklam ve vyhled\u00e1v\u00e1n\u00ed, na YouTube a v e-mailech. Dynamick\u00fd remarketing umo\u017e\u0148uje u\u017eivatel\u016fm zobrazovat reklamy na produkty nebo slu\u017eby, kter\u00e9 si v minulosti prohl\u00ed\u017eeli. Soubory cookie zaji\u0161\u0165uj\u00edc\u00ed remarketingov\u00e9 k\u00f3dy mohou n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek zak\u00e1zat p\u0159\u00edslu\u0161n\u00fdm nastaven\u00edm sv\u00e9ho prohl\u00ed\u017ee\u010de. Provozovatele lze kontaktovat tak\u00e9 prost\u0159ednictv\u00edm Facebooku. \u00da\u010delem zpracov\u00e1n\u00ed \u00fadaj\u016f je sd\u00edlen\u00ed obsahu webov\u00fdch str\u00e1nek provozovatele a prezentace provozovatele. N\u00e1v\u0161t\u011bvn\u00edci se mohou prost\u0159ednictv\u00edm facebookov\u00e9 str\u00e1nky dozv\u011bd\u011bt o novink\u00e1ch, aktu\u00e1ln\u00edch speci\u00e1ln\u00edch nab\u00eddk\u00e1ch provozovatele a tak\u00e9 si prohl\u00e9dnout fotografie z vybran\u00fdch zak\u00e1zek provozovatele. Kliknut\u00edm na tla\u010d\u00edtko \u201eTo se mi l\u00edb\u00ed\u201c na facebookov\u00e9 str\u00e1nce provozovatele d\u00e1vaj\u00ed subjekty souhlas s t\u00edm, aby provozovatel zve\u0159ej\u0148oval na jejich facebookov\u00e9 zdi sv\u00e9 novinky a nab\u00eddky. Provozovatel na sv\u00e9 str\u00e1nce na Facebooku rovn\u011b\u017e zve\u0159ej\u0148uje fotografie a videa z r\u016fzn\u00fdch akc\u00ed.<\/p>\n<p>Provozovatel zve\u0159ej\u0148uje tyto \u00fadaje fyzick\u00fdch osob pouze v p\u0159\u00edpad\u011b, \u017ee k tomu p\u0159edem z\u00edskal jejich p\u00edsemn\u00fd souhlas. Dal\u0161\u00ed informace o spr\u00e1v\u011b \u00fadaj\u016f na str\u00e1nce na Facebooku najdete v p\u0159\u00edru\u010dce a pravidlech pro ochranu osobn\u00edch \u00fadaj\u016f na facebook.com. Za \u00fa\u010delem prezentace m\u00e1 provozovatel tak\u00e9 sv\u016fj profil na soci\u00e1ln\u00ed s\u00edti Instagram, kde spolu s popisem zve\u0159ej\u0148uje fotografie z vybran\u00fdch zak\u00e1zek. Kliknut\u00edm na \u201esledovat\u201c souhlas\u00edte se zobrazov\u00e1n\u00edm fotografi\u00ed zve\u0159ejn\u011bn\u00fdch provozovatelem.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#001d3a&#8220; animated_gradient_bg=&#8220;true&#8220; animated_gradient_bg_color_1=&#8220;#000000&#8243; animated_gradient_bg_color_2=&#8220;#2c3c51&#8243; animated_gradient_bg_speed=&#8220;1300&#8243; animated_gradient_bg_blending_mode=&#8220;organic&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;11%&#8220; bottom_padding=&#8220;8%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; 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